The autumn season of I&F McCorner continued last night with a lecture on Brand and digital marketing, which was held in Belgrade Youth Centre by Dragana Marković, Director of Business Development of the fullservice digital agency Drive, operating within the I&F McCann Grupa.
“In the digital media brands have room to adjust their ad message to the medium, user, time and device, but also the digital media themselves have become more interactive, and brands have more opportunities to become a part of consumer’s life. This gives them the ability to give their messages different goals, from increasing brand awareness, engaging users to specific online purchases. At the lecture Brand and digital marketing, I talked about the presentation of brands in digital media, preparation of attractive content and adapting ads to media, users, time and device,” said Dragana.
I&F McCorner is organized by the American Corner in Belgrade and I&F McCann Grupa, with the aim to contribute to a better understanding of the activities and the transfer of knowledge and skills necessary for the modern world of communications.
