At the annual award presentation ceremony of the Serbian Association of Managers (SAM), I&F McCann Group has been awarded recognition for the Regional Project of the Year. This recognition is awarded to companies whose projects have contributed to the promotion of the entire region as an investment destination and the development of foreign trade relations between Serbia and neighboring countries. Through investment in Croatia and takeover of agencies McCann and Universal McCann Zagreb, I&F McCann Group has become the second-largest affiliate partner of companies IPG and McCann Worldgroup in the world and a leading regional communication system which has been operating successfully in eight countries of Southeast Europe.
“Since the establishment of the agency 18 years ago we have been working on an integrated approach in all markets of our region. We have built a team of 350 dedicated and talented people and this award was made possible thanks to them. With investment in Croatia we create an organization that offers its business partners – leading international, regional and domestic companies – comprehensive services in the field of communication, thus contributing to the development of their business and creating a more favorable business climate in the region,” said Srđan Šaper, founder of I&F McCann Group.
On behalf of the organizers, the award was presented to Šaper by the president of the European Management Association Konstantinos Lambrinopulos.
Member agencies of the I&F McCann Group received more than 400 awards at international, regional and national festivals, among which are the two most important awards in the field of advertising, Gold and Bronze Lion at Cannes Lions, while McCann Belgrade was declared this year’s most successful agency in Serbia.
