IdejaX, a national creativity competition that brings together the most relevant projects and ideas from the industry, records a quantitative leap this year as well. More than 220 entries were submitted, marking an increase compared to the previous edition and further highlighting the importance of this competition in the market.
After the initial round of evaluation, the expert jury selected the projects advancing to the final stage. These are works that stood out through their creative idea, strategic approach and quality of execution across different categories.
Within the Best on Market category are projects that push the boundaries of market categories and redefine approaches to clients. Best in Channel focuses on excellence in execution across different communication channels, from format to functionality. Best Branding & Rebranding brings together projects focused on brand development and transformation, while Best of Positive Change recognizes works that deliver tangible and measurable social impact.
All submitted works were evaluated by a jury composed of leading creative directors, ensuring a broader perspective and a more comprehensive assessment of the projects.
This year’s jury president is Davor Bruketa (Bruketa&Žinić&Grey), joined by Vanja Luetić (Boiler by Degordian), Stella Bogovac (I TO NIJE SVE!), Dario Dević (404), Iva Domić (UTORAK), Matjaž Germ (101 inovativni marketing), Dunja Huber (Futura DDB), Karlo Jelić (Studio Senzacija), Izvorka Jurić (Dig studio), Luka Mavretić (Imago Ogilvy), Martina Pavić (BBDO Zagreb), Ira Payer (Superstudio), Sean Poropat (Studio Sonda) and Ivan Tanić (Šanavala).
Projects are listed alphabetically within categories, and the full list of finalists is available across the following sections:
I. Best on Market
II. Best in Channel
III. Best Branding & Rebranding
IV. Best of Positive Change
The winners will be announced and the awards ceremony will take place as part of the Dani komunikacija festival on May 8.
