IDEA, Roda and Mercator stores from Serbia have been awarded the Superbrands 2017/2018 Award at the gala ceremony that took place at the Metropol Palace Hotel in Belgrade.
This prestigious award was founded in 1994 in the UK, and today it is awarded in around 90 countries across the globe, representing the leading international brand promotion platform.
“The Superbrands award means a lot to us because it represents another confirmation that IDEA stores, Roda stores and Mercator hypermarkets are modern retail chains that understand the needs of their consumers,” commented Matija Protić, Director of Marketing at Mercator-S.
