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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

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    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

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    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

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Home News

IAB MIXX Awards Serbia 2018 held at Digital Day 2018

Pioniri Communications takes Grand Prix with their campaign for Guarana

11/05/2018
in News
2 min read
IAB MIXX Awards Serbia 2018 held at Digital Day 2018 14

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

The internationally recognized IAB MIXX Awards, which this year were held for the second time in Serbia, celebrated the best digital campaigns implemented in the last year and a half.

Campaign Better to hang on Guarana, than on a branch by Pioniri Communications agency for Knjaz Miloš – Guarana, won this year’s Grand Prix at IAB MIXX Awards Serbia, which was awarded at the end of the Digital Day 2018 conference.

The jury composed of eminent marketing and digital experts found that this ad, whose target group were very difficult to reach millennials and Z-generation, was the best in the industry last year. Apart from this award, others were also awarded in 13 other categories.

Of the total of 16 categories, the awards have been awarded in 13 categories because, in the opinion of the expert jury, works in three categories did not meet the criteria of MIXX.

  1. Best product Launch went to the campaign for Ferdinand knedle.
  2. Best Social Community Building went to the campaign “Watch youself” by Direct media for SPIKS.
  3. Best Social Influencer Marketing went to “It matters for 20 years now” by Ovation BBDO for Nectar.
  4. Best Native Advertising Campaign went to “Moja kravica triangle”, by Direct Media for Imlek.
  5. Best Video Advertising Campaign went to “Find a new job” by McCann Belgrade for Poslovi Infostud.
  6. Best Branded content went to “Pirulolci” by McCann Belgrade for Froneri Adriatic.
  7. Best Direct Respond and Lead Generation Campaign went to DM Triangulate by Direct media for Societe generale M banking.
  8. Best Brand Awareness Campaignwent to “It matters for 20 years now” by Ovation BBDO  for Nectar.
  9. Best Corporate Website went to Wireless Media for their Wireless Media Corporate Website.
  10. Best Cross Media Integration went to “Coke loves local” by McCann Belgrade for The Coca-Cola company.
  11. Best microsite went to “Beograd živi” by Wireless media.
  12. Best in Mobile was “Moja kravica AR coloring book by Direct Media for Imlek.
  13. Best Social Media Campaign went to Better to hang on Guarana, than on a branch by Pioniri Communications for Knjaz Miloš – Guarana.

 

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Tags: Direct MediaIAB SerbiaMcCann BelgradeMixx AwardsMIXX Awards SerbiaOvation BBDOPioniri CommunicationsWireless media
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