Drugi jezik na kojem je dostupan ovaj članak: Bosnian
The internationally recognized IAB MIXX Awards, which this year were held for the second time in Serbia, celebrated the best digital campaigns implemented in the last year and a half.
Campaign Better to hang on Guarana, than on a branch by Pioniri Communications agency for Knjaz Miloš – Guarana, won this year’s Grand Prix at IAB MIXX Awards Serbia, which was awarded at the end of the Digital Day 2018 conference.
The jury composed of eminent marketing and digital experts found that this ad, whose target group were very difficult to reach millennials and Z-generation, was the best in the industry last year. Apart from this award, others were also awarded in 13 other categories.
Of the total of 16 categories, the awards have been awarded in 13 categories because, in the opinion of the expert jury, works in three categories did not meet the criteria of MIXX.
- Best product Launch went to the campaign for Ferdinand knedle.
- Best Social Community Building went to the campaign “Watch youself” by Direct media for SPIKS.
- Best Social Influencer Marketing went to “It matters for 20 years now” by Ovation BBDO for Nectar.
- Best Native Advertising Campaign went to “Moja kravica triangle”, by Direct Media for Imlek.
- Best Video Advertising Campaign went to “Find a new job” by McCann Belgrade for Poslovi Infostud.
- Best Branded content went to “Pirulolci” by McCann Belgrade for Froneri Adriatic.
- Best Direct Respond and Lead Generation Campaign went to DM Triangulate by Direct media for Societe generale M banking.
- Best Brand Awareness Campaignwent to “It matters for 20 years now” by Ovation BBDO for Nectar.
- Best Corporate Website went to Wireless Media for their Wireless Media Corporate Website.
- Best Cross Media Integration went to “Coke loves local” by McCann Belgrade for The Coca-Cola company.
- Best microsite went to “Beograd živi” by Wireless media.
- Best in Mobile was “Moja kravica AR coloring book by Direct Media for Imlek.
- Best Social Media Campaign went to Better to hang on Guarana, than on a branch by Pioniri Communications for Knjaz Miloš – Guarana.