Zoom is launching a new global brand campaign, “Zoom Ahead,” as it works to reposition itself from a teleconferencing tool to an artificial intelligence-driven collaboration platform, according to information shared with Marketing Dive. At the heart of the campaign is a 30-second spot titled “I Use Zoom!”, featuring Saturday Night Live comedian Bowen Yang as an overbearing, power-obsessed IT manager who pushes a virtual meetings platform that relies on a strange app and leaves clients frustrated. The ad then shifts as office workers rise from their cubicles, standing on their desks to declare their love for Zoom, sparking a broader movement of Zoom users appearing across different environments.
Developed in collaboration with Colin Jost’s No Notes Productions, the campaign pokes fun at the technology people love to hate, while encouraging users to stand up for what they actually want. The “Zoom Ahead” campaign is set to debut on December 31 during the U.S. College Football Playoffs with its hero ad, I Use Zoom!, which draws on a simple, universal insight: people want technology that works for them. The campaign will roll out further through additional high-visibility placements, including a Super Bowl pre-show appearance on February 8, and will be reinforced by digital, social, and experiential activations running throughout Spring 2026.
The initiative reinforces what users themselves have consistently signaled: Zoom’s AI-first platform outperforms competing solutions. Q3 FY26 NPS results underscore this momentum, with more than 22,000 responses delivering an industry-leading score of 58. Over 70% of respondents highlighted simplicity, 40% pointed to reliability, and in direct comparisons, 100% selected Zoom Workplace over alternative tools. This performance aligns with broader industry validation, as Zoom was recently named a Customers’ Choice in the Gartner® Peer Insights™ “Voice of the Customer” report and stands as one of only two companies featured in both the UCaaS and CCaaS Magic Quadrants.
“This whole campaign is basically a love letter to our users, helping them stand up for the tools that they believe make their work easier. We wanted to find this intersection of heart, humor and product truth, which is really hard to do,” said Zoom CMO Kim Storin.
