The Slovenian representatives will contribute their knowledge across three different jury categories:
In the first phase of the Best of Europe jury, Manja Gradišek (Nova Ljubljanska banka) and Tjaša Kolenc Filipčič (Zavarovalnica Triglav) will use their experience to help select the most outstanding campaigns on the European market.
In the second phase of the Best of Europe jury, Mojca Pesendorfer (Atlantic Grupa) and Urška Tuškej Lovšin (Faculty of Social Sciences, University of Ljubljana) will take part in awarding the best campaigns.
In the Multi-Market & Positive Change jury, which evaluates campaigns with broader international reach and positive social impact, Vojka Novak (Zavarovalnica Triglav) will participate in the first round. She will be joined in the second round by Andrej Krajner (Nova Ljubljanska banka), whose strategic insights will contribute to recognizing the most successful and effective campaigns.
The presence of Slovenian experts on the international Effie juries confirms that Slovenian knowledge and practices stand shoulder to shoulder with the best European experts in marketing effectiveness. We sincerely congratulate all appointed jury members and wish them success in selecting the best campaigns.
Jury co-chair Barbara Sala from Coca-Cola commented on the announcement:
“As co-chair of the Effie Europe jury, I look forward to working with some of the most respected professionals in our industry. I expect a thorough yet enriching process in which technical knowledge, precision, and diverse perspectives will come together to recognize and reward the most impactful communication campaigns in Europe. This is a unique opportunity to uphold the high standards of the Effie Awards and contribute to the development of marketing excellence.”
