HURA TO HOLD ANNUAL ASSEMBLY WESNESDAY
Electoral Assembly of the Croatian Association of Communication Agencies HURA will be held Thursday, and will elect the new leadership of this organization. The mandate of the current Board, led over the last four years by Damir Ciglar, CEO of Imago Advertising Agency, has expired. As expected, the new person in the seat of HURA Board Chairman should be Davor Bruketa, from Bruketa & ŽinićOM.
In the evening of the same day, the 10th Hura Party will be held in Vintage Industrial Bar, under title Creativity Awakens.
IMAGO IN 30 MARKETS WITH SEPTOLETE CAMPAIGN
Your throat is your strength is the new communication platform that Imago Advertising Agency created for famous Slovenian brand Septolete. The campaign is aimed at more than 30 markets, and was premiered in Croatia. It is worthwhile to point out that this is one of the few pharmaceutical campaigns in our region that are not focused solely on the action of the product, but on a much wider story and the values that the brand wishes to convey to its customers.
HELEN HARPER – HELEN FOR MOMS
Via Media has created a campaign intended primarily for future and young mothers, with an interactive online platform www.helenzamame.com where visitors can get information about the brand and its products, and ask Helen questions about parenting and raising a baby.
Via Media says they are excited about the new client and the opportunity to spread the story in the region, as well as the fact that in the near future they will implement the campaign to launch the Helen Harper brand in the markets of Macedonia and Serbia.
Helen Harper is a well-known brand of sanitary products for women and children of the company Ontex, the European market leader for products of private trademarks, which is available in Bosnia and Herzegovina in the range of diapers.
COCA-COLA’S HOLIDAY SURPRISE WITH PERSONALIZED BOTTLES
In the pre-holiday season, Coca-Cola is helping real people to give their loved ones a perfect gift. “Share a Coke with the ones you love”, says Coca-Cola in its Christmas campaign, in which they took care of moments of joy for six selected individuals.
The ad, which was done by the advertising agency David, includes six scenes in which individuals surprised their loved ones – among others, a biological father surprised his son, whom he had never seen although he really wanted to; a young couple surprise a soon-to-be-grandma with the news of their pregnancy; a soldier from Afghanistan visits his father; a young guy asks his girlfriend to marry him. In each story, personalized bottles of Coca-Cola have a special role because they serve as a medium for conveying the message. The scenes are very intimate because Coca-Cola wanted to capture real, unscripted moments in the lives of real people. (Adweek)
https://www.youtube.com/watch?v=e7dLd7dYQ8Y
PUBLICIS CONSEIL CONFIRMS THEIR CLIMATE CHANGE CREDENTIALS BY HELPING STARTUPS
In light of COP 21 conference held last week in Paris, which was dedicated to global warming, Publicis Conseil has underlined its commitment to working towards a sustainable future by volunteering its resources to 21 startup companies dealing with better managing of global warming.
This ad agency has developed tailor-made, free of charge, ads for each of the startups, helping them thus to tackle some of the most crucial issues facing humanity today.
BURBERRY AND DREAMWORKS ANIMATION TO DO AN INTERACTIVE OOH CAMPAIGN
Burberry has teamed up with DreamWorks Animation to make an interactive campaign on the Curve screen in Piccadilly Circus in London.
Using 3D technology, the campaign will feature a computer-generated version of Burberry’s trademark scarf, that users will be able to personalize and play with. Up to five participants at a time will be able to modify the scarf, put their monogram on it using the smartphone app, and it will then appear on the giant screen. Users will also be able to control the scarf on the big screen using the motions of their device.
They will then have the option to purchase their scarf on Burberry.com or receive directions to the nearest store.
