Where do agencies generate profit today, what determines their value, and which business decisions can ensure long-term growth? These are the questions directors and senior executives of Croatian agencies will discuss on November 16 and 17 in Rovinj, at the seventh edition of the HURA CEO Event, an annual gathering exclusively for members of the Croatian Association of Communications Agencies (HURA).
This year’s program at the Grand Park Hotel Rovinj will bring together international experience in agency management and discussions about the current state and future of Croatia’s communications market. At the heart of the educational program will be a C-level Masterclass led by Janusz Stabik of GYDA, an international consultant specializing in agency business development and growth.
Throughout his career, Stabik has worked with more than 400 agencies worldwide, advising their founders and leadership teams on strategy, profitability, business scaling, acquisitions, and exits. In Rovinj, he will address issues that directly affect the business sustainability of agencies, from generating profit and building company value to developing business models that support long-term growth. Participants will have the opportunity to examine their own business challenges through international experience and concrete examples from practice.
Alongside the masterclass, the program includes HURA’s semiannual General Assembly and Members’ Forum. The General Assembly will focus on reviewing the association’s activities and making important collective decisions, while the Forum will provide an opportunity to exchange experiences and discuss the challenges agencies face in their day-to-day operations.
Part of the gathering will also take place outside the official program, with a group lunch, welcome drinks, and opportunities to connect with industry colleagues. The traditional black-tie gala dinner will be held in the Ballroom of the Grand Park Hotel Rovinj, followed by a gathering at the Primi Terreni Lounge. This year’s event will once again include the traditional group photograph of representatives of the Croatian agency industry, which has become one of the event’s signature moments.
Registration for HURA CEO Event VII is open until October 26, and participation is reserved exclusively for HURA member agencies. The participation fee covers the entire event program and accommodation at the Grand Park Hotel Rovinj.
