Negotiation strategies are focused on effective bargaining, whether for a project, a CE or an annual fee, directly with clients or their procurement departments. That is why it is extremely important to have a good mastery of skills to help you make the best deal at the negotiating table and the best bid for your business.
But what does actually make good negotiations? Why is the win-win outcome usually in the best interest of the client? How can you help them understand and which are the key negotiation techniques? You will learn these and other strategies and negotiation techniques that will allow you to be even more confident at the negotiation table in the workshop that will be led by David Meikle, author of How to Buy a Gorilla.
Who is this workshop intended for?
Client Service Directors, Account Managers, and Agency Managers in charge of negotiating with clients and procuring important, long-term contracts and projects and cost estimates.
About the speaker
An innovator and shrewd negotiator with more than 20 years of experience in the industry, David Meikle is the author of the book How to Buy a Gorilla: Getting the Right Muscle behind Your Advertising Efforts. He has taught many clients how to successfully negotiate in the advertising world, and has worked among others at agencies such as Grey London and Ogilvy & Mather, where he has had the opportunity to collaborate with clients such as Nestlé, American Express, Ford, Unilever and Kimberly Clark.
Agenda (6 March 2018, Tuesday)
09:00 – 09:15 Registration
09:15 – 10:45 Session 1
10:45 – 11:00 Coffee break
11:00 – 12:30 Session 2
12:30 – 13:30 Lunch break
13:30 – 15:00 Session 3
15:00 – The end
