Marketing professionals who want to be equipped with all the necessary tools to step into the future of business will join the first in a series of two-day marketing training sessions at Zagreb’s Zonar Hotel on September 30 and October 1.
It’s time for a new level of learning: the first season of HOWtoWOW MODULES, a new generation of communication training, is about to start in Zagreb. It will offer the domestic market the latest knowledge under the mentorship of selected international communication practitioners, and the season will open at the end of September with the unavoidable topic of today – the spectrum of creative and analytical possibilities offered by artificial intelligence in marketing.
Charida Dorder, an expert in artificial intelligence, who is already well-known to HOWtoWOW participants for her expertise and incredible talent for imparting knowledge, returns to Zagreb’s Zonar Hotel on September 30 and October 1 to present a new perspective on the perfect fusion of artificial intelligence, creativity, and smart strategies. She will share with participants tools of invaluable importance for the future of business. The focus of this two-day educational module will be on automating marketing processes and creating personalized campaigns with the help of artificial intelligence and its tools.
Participants will learn through a series of interactive segments how to collect and analyze large amounts of data to identify market trends and needs, while also teaching AI to analyze existing content and identify areas that can be improved. They will also have the opportunity to try out a wealth of knowledge on the spot. These are just some of the new practices – from gathering ideas, market analysis, and creating marketing strategies to setting up flawless automation, all with the help of indispensable artificial intelligence – that participants will be able to effectively apply in their daily work after the module.
More information about this training, which offers experienced communication professionals and their younger colleagues the chance to acquire efficient and applicable knowledge that paves the way for accelerated growth, access to the best global practices, and top industry leaders, is available on the official HOWtoWOW MODULES website. A special offer for registration packages is available until September 27, but the number of spots is limited.
