The winner of five Euro Effie awards in just six years, Paul Arnold, will introduce the second HOWtoWOW Academy workshop on the topic of How to Measure Marketing Effectiveness. The workshop will, through practical examples, point to the key skills and strategies which help set, measure, verify and prove the effectiveness of a campaign.
Paul Arnold is one of the most sought-after consultants and lecturers on marketing efficiency and performance metrics. In the world of smaller marketing budgets, where it is necessary to justify every invested cent, the effectiveness of a campaign has never been more important. When should you start collecting data? How to analyze data and what is it telling you? What are the other factors influencing the results? And finally – how did marketing communication influence market outcomes? These are the questions to which Paul Arnold will give answers on Friday, November 16th, in Algebra, where the new HOWtoWOW Academy workshop will be held.
To which extent is the academy a valuable source of knowledge is attested by the feedback of the participants of the previous workshop:
“The workshop was great – as always. You hear a pile of new, interesting things, are reminded of some you already knew but forgot. All in all, HOWtoWOW is WOW and you also get a certificate for the new knowledge.”
“HOWtoWOW is always interesting and useful. The best thing is that we get in touch with topics we do not deal with every day, and we also renew contacts and mingle with the colleagues we do not see so often.”
In the seventh season of HOWtoWOW Academy, the participants have the opportunity to experience six more interactive workshops and inspiring lecturers. Among them are the Chief Creative Director of Google’s think tank The ZOO, former Head of Digital Marketing at Microsoft as well as the conquerors of numerous Lions and Effies.
More information on HURA’s official website: https://hura.hr/howtowow/
