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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

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    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

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    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

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    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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Home News

How the Imperfections in Google’s Logo Are What Make It Perfect

Or, why the G isn't a perfect circle

09/11/2017
in News
2 min read
How the Imperfections in Google’s Logo Are What Make It Perfect 2

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

Source: Adweek

Designers already know all this, but a recent question posed on Reddit about the dimensions of Google’s “G” logo—and why it’s not a perfect circle—led to a crash course in a few fundamentals of graphic design, writes US magezine Adweek.

It started when a Reddit user name maxt0r posted images of what Google calls its “Google G”, which showed that the G isn’t a perfect circle—and seemed to imply this was a mistake on Google’s part.

Zašto je Google-ov logo nesavršeno savršen 1

After the post was reposted in another subforum dedicated to design, the designers there scoffed at the idea that Google had messed this up. (Google takes its design work seriously, as we saw in 2014, when it tweaked its old logo by moving the “g” right one pixel and the “l” down and right one pixel—an absurdly minuscule change that demonstrated Google’s perfectionism, and which, coincidentally, was also brought up by Reddit users at the time.)

In hashing out the “Google G” issue, designers on Reddit emphasized a basic truth of design, which is that visuals that are mathematically correct are not always optically correct. The image below, posted by user theloneplant on another r/graphic_design thread, shows the actual “Google G” on the left (which employs some so-called “optical balancing”) and a “Google G” that’s a perfect circle on the right. It’s clear which one looks better.

Zašto je Google-ov logo nesavršeno savršen 2

Before debating the issue on Reddit, Google’s critics could have done a little research. When Google rolled out the “Google G” as part of its larger rebranding in 2015, it directly addressed the issue of why it wasn’t a perfect circle—in this blog post.

Google explained:

The Google G is directly derived from the logotype “G,” but uses increased visual weight to stand up at small sizes and contexts where it needs to share space with other elements. Designed on the same grid as our product iconography, the circular shape was optically refined to prevent a visual “overbite” at the point where the circular form meets the crossbar. The color proportions convey the full spectrum of the logotype and are sequenced to aid eye movement around the letterform.

Again, this is nothing that graphic designers don’t already know. But for the rest of us, it’s a cool little lesson on how imperfections in logos are sometimes what make them perfect.

 

Tags: GoogleGOOGLEGraphic designLogo
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