On November 27th, the Attention Insights Hub Meetup will take place at Zagreb’s Urania, and participation is free of charge.
User attention on digital channels has become an invaluable resource in today’s advertising landscape, as consumers are daily exposed to increasingly engaging ad formats. Audience fragmentation and new creative strategies make it essential for marketers to find innovative ways to measure and manage user attention. This will be the focus of the inaugural IAB Discovery:The Month of Attention event.
Did You Know?
- People have a shorter attention span than a goldfish?
- We are exposed to an average of 4,000 to 10,000 ads daily?
- Ads with sound positively influence brand recognition and recall?
- Few display ads manage to capture 4 seconds of user attention?
Data and insights on attention will be analyzed at the Attention Insights Hub, scheduled for November 27th at 3 PM in Urania. The discussion will be led by experts on the topic—members of IAB Croatia’s working group who authored the National Guidelines for Attention in Digital Marketing. They will share useful materials and key insights and invite everyone interested to join.
A Three-Part Agenda
- Everything You Need to Know About Attention
Saša Milinović (OMD) will kick off the event with an introductory lecture presenting best practices, an overview of key user attention concepts, and methods for measuring attention. - Panel Discussion: How Much for a Kilo of Attention?
The panel, featuring Mia Lasić (Addiko Bank), Anja Sedak Burčak (Wiener Insurance), and Damjan Planinc (Teads), moderated by Kristijan Gregorić (Valicon), will offer practical advice and facts that could reshape how we think about this topic. The session promises a relaxed atmosphere, engaging conversations, and quality networking within the digital community, continuing informally after the official program.
Participation is free, and you can register via the provided link. Participation is free, and you can register via the provided link.
IAB Discovery Presents: The Month of Attention
IAB Discovery is a new format by IAB Croatia, offering in-depth monthly explorations of specific digital topics. Through a series of activities, IAB experts aim to provide valuable insights and resources to the market.
Members of the IAB Croatia Working Group on Attention in Digital Marketing – Mia Lasić (Addiko Bank), Anja Burčak (Wiener Insurance), Marko Jambrešić (dentsu), Damjan Planinc (Teads), Saša Milinović (OMD), Matija Vučković (Eskimi), and Kristijan Gregorić (Valicon) – will not only launch the Month of Attention with this live meetup but also ensure a stream of useful infographics, data, and insights afterward.
For more information about IAB Croatia and its projects, visit the official website.
