Señor agency created the OOH campaign for the new brand of air conditioning devices – Azuri, coming to the regional market.
Unlike the previous campaigns for ACs that flood the market, the agency decided to take a fresh approach, that was created from the life insights and the 3D artistry of the Mexican illustrator Aaron Martinez.
“We opted for this style of visuals,” Señor explains “in order to make the client’s brand stand out from more or less bland and uniform ads for air conditioning, but also to communicate of the brand’s modernity and technological advancement.”
