Football World Cup 2018 in Russia is attracting great attention of the global public, especially in countries whose teams are competing in Russia. This fact led the company Zlatiborac from Belgrade to the desire to enrich the experience of their consumers (present and future) while watching direct TV broadcasts from the World Cup. Zlatiborac’s promo team has devised a way to make their customers into best hosts throughout the Cup.
The campaign was made as part of promotion of Zlatiborac’s Berlin Sausage, a product that has already become a champion of quality at competitions in Germany and Serbia. A winning combination was created for the perfect atmosphere: football, sausage and beer.
Zlatiborac invites all football enthusiasts to sign up on the website Be The Host, to be creative and thus get a chance to win the title of the best host of the game during the World Championship. Every day, the green delivery team will be cruising around Belgrade, Novi Sad, Niš, Kragujevac, Užice and Zlatibor, to visit the applicants and make them into the best hosts. And one thing is certain, a gourmet meal is always more delicious when shared with a large crew.
