Short film Hope, by Sra. Rushmore and Blur Films Madrid for the International Committee of the Red Cross (ICRC), won the Grand Prix Film Craft Lions Wednesday night at Cannes Lions.
The nearly two minute film, which takes place in a war torn country, brings the story of a little girl in the back seat of her father’s car, bleeding from an injury to her abdomen. The father, racing through the countryside tries to calm his crying daughter, then tells her she must stay awake until they get to the hospital. When they arrive, the hospital has been bombed. The heartbreaking film warns of the healthcare workers being attacked every day in war zones, with a plea to save these workers and a tag of “Healthcare is #NotATarget.”
Other Grand Prix winners Wednesday included:
‘Aeronaut VR’ by Isobar New York for William Patrick Corgan – Digital Craft;
‘First Steps – Ali’ by Ogilvy Chicago for SC Johnson – Industry Craft;
‘Today at Apple’ by Apple – Brand Experience & Activation;
https://www.youtube.com/watch?v=M-1GPznHrrM
‘Xbox Design Lab Originals: The Fanchise Model’ by McCann London for Microsoft – Creative eCommerce;
‘Evert_45’ by N=5 Amsterdam for KPN – Entertainment;
https://www.youtube.com/watch?v=sQf4NPeZcOs
‘JayZ Smile‘ by Smuggler New York for Rocnation – Entertainment Lions for Music.
