Source: Adweek
Kids battling cancer can’t always leave the hospital to enjoy the holiday season, so RPA and Honda brought some festive magic into their lives through the power of augmented reality.
Working with the Children’s Hospital of Orange County in California, the client and agency delivered personalized get-well cards that contained a fanciful AR experience and heartfelt messages of hope.
https://www.youtube.com/watch?v=nVfCiBPkaW4
For every Facebook “Like” or “Love” the campaign video receives, Honda will donate $1 up to a total of $100,000 to both the CHOC and the Pediatric Brain Tumor Foundation.
Judging from the youngsters’ squeals of delight and wide-eyed expressions of wonder, the team achieved a priceless return on its investment.
You can experience your own version of the AR holiday card by visiting this browser-friendly version.
