Source: TheDrum
Wieden+Kennedy has revealed its latest work for Honda: a celebration of both the intricacies and beauty of filmmaking as part of the auto brand’s sponsorship of movies broadcast on Channel 4 and sister channels More4, Film4 and E4.
Dream Makers, the hero 90-second spot, is an amalgamation of four different short films, in four different genres, featuring four different Honda models. The dramatic scenes are not the finished product but rather include the CGI skeletons, storyboard sketches, grading annotations and printed scripts that go into the production of a movie.
The film aims to take viewers on a whistle-stop tour of the silver screen creative process, with the process being presented as an analogy of the ‘passion and relentless pursuit of excellence behind both great films and Honda vehicles’.
https://youtu.be/9GCKlLXKYKQ
Wieden+Kennedy won Honda UK’s TV sponsorship account back from Karmarama in May.
