Source: Creativity
Honda has created a virtual reality experience for sick children at the Children’s Hospital of Orange County (CHOC) that lets them taste the magic of the holiday season from their hospital beds.
In “Candy Cane Lane” VR experience, kids wear Oculus headsets and a Honda-branded sleigh pulls them along a snow-covered neighborhood filled with spectacular holiday light displays. As the viewer travels down the street, the lights and decorations on the houses become more and more extravagant. Bells and harps play throughout the journey as illuminated snowmen and toy soldiers animate to life. After a fireworks finale, the children see reindeer pulling Santa’s sleigh. Finally, just as Santa drops a beautifully wrapped gift into their lap in the video, a real gift was being placed in their lap in the hospital.
The experience, created by RPA, is being promoted by a short documentary-style film, seen here, on Facebook, showing the kids’ reactions. For every “like” or “love” the video receives, Honda will donate $1 to CHOC Children’s and the Pediatric Brain Tumor Foundation, up to a total of $100,000. The video also will be shared on Honda’s YouTube and Twitter channels.
