Very often in advertising campaigns, in the role of the main actors we see young, witty and charming people. However, this time it is not the case. The agency Via Media won over the management at Hipotekarna banka from Podgorica with a creative concept of a rapping grandpa. This is actually a campaign for Super senior loan, in which the main message is that the time of the elderly has not past, on the contrary, their time is yet to come.
In the video full of short frames and rapid transitions accompanied by hip-hop beats and heavy guitar riffs, we remain breathless while watching what is actually a spot for a loan for pensioners. The communication message doesn’t lose its meaning and all the time it’s in synergy with the concept of the video, while the focus in free style rhythm still remains on the product.
The idea in which an elderly person raps is a challenge in itself, and when you add a Montenegrin actor to the mix the entire thing becomes even more interesting. We look forward to see the reactions on the Montenegrin market.
Ah yes, the grandma at the end of the spot should also not be forgotten, as she will “follow the grandpa to the skies!”
https://www.youtube.com/watch?v=S8VK64mWyqs
