Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Competition Sempler for best media strategies in the Adriatic region, in the framework of the conference of media trends SEMPL, will be held for the fourteenth time. This year creative and media agencies, media planners, advertisers and the media will again have the opportunity to enter their media projects in nine competition categories and compete for gold awards and the most prestigious award, the Grand Sempler.
A nine-member jury, consisting of renowned experts from the region who come from media agencies and from among their clients, will decide the best media projects in the Adriatic region. President of the jury Nikola Bubanj, executive director of the agency group Grey Adriatic & Balkans, will be joined by: Dinko Brčić, head of planning in the Croatian marketing agency BBDO Zagreb; Dali Bungič, executive director of the Slovenian agency Luna TBWA; Iva Đurković, executive director of media agency OMD Belgrade; Marina Kraljić, executive director and regional media director at media agency Unex Media from Croatia; Goran Medić, director of Fructal from Slovenia; Ana Mirković, executive director of the Institute of Digital Communications from Serbia; Tanja Petrović, head of marketing for Serbia, Montenegro and Macedonia in the Coca-Cola Company; and Davor Runje, co-founder of Croatian digital agency Drap.
The nine-member jury for the Sempler awards will evaluate the entered works in nine categories: strategic use of the internet media, innovative use of communication channels, best targeted action, best experiential action, the best use of digital environment, the best action on social networks, the best use of mobile environment, the best use of information and the best new medium / media format.
In assessing applied media strategies, the jury will take into account five basic criteria: conceptual basis of media campaigns, appropriate targeting and understanding of consumers, comparison of objectives and achieved results (ROI), innovation in the search for (new) communication paths, and the degree of activation and motivation of the target group through media strategy and execution.
According to Nikola Bubanj, president of this year’s jury for the Sempler awards, good media strategies are the result of close cooperation of the client and the agency, very clearly defined benchmarks and thoroughly defined and measurable objectives. “And every relevant and good media strategy certainly achieves and exceeds the set media objectives, takes into account global and local trends, and creates new ones, efficiently addresses the target group, creates added value in communication through creative message, applies good practices of excellently designed and implemented strategies of the past, creates new communication channels, creates media stories … and we could go on and on,” Bubanj said, adding that a good media strategy must make a whole, which means that it should use media in an innovative, creative and comprehensive manner.
Entries for Sempler awards are open as of 1 September, at the SEMPL website (www.sempl.si), and the deadline for entries is 7 November 2016.
Additional information:
Nina Majer,
Project Manager, 18. SEMPL
Email: pr@sempl.si
Website: www.sempl.si
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