To revisit the design of its iconic Hennessy X.O decanter, Maison Hennessy enlisted the creative agency OK C’EST COOL to conceive a unique experience blending ultra-customization, artistic creation, and robotic innovation. This one-of-a-kind customer journey, balancing tradition and innovation, culminates in the creation of an exclusive collection of 40 numbered pieces envisioned by generative artist Florian Zumbrunn.
To reinvent the design of its legendary Hennessy X.O decanter, Maison Hennessy collaborated with OK C’EST COOL to craft a distinctive experience uniting ultra-customization, artistic innovation, and cutting-edge robotics.
This unique customer journey bridges tradition and innovation to create an exclusive collection of 40 numbered pieces, designed by generative artist Florian Zumbrunn, available exclusively in Cognac. Each carafe features a unique, customizable design painted by a robotic arm through an innovative production process, engineered by robotic expert Jean-Marie Ollivier.
Florian Zumbrunn: In my work, I am constantly merging multiple disciplines. I blend the old with the new, human gestures with machine output, traditional techniques such as pastel and watercolor with lines of code. From that perspective, I was particularly inspired by Hennessy’s mastery of the fine art of blending, and its continuous dialogue between tradition and innovation,” he explains.
