Source: Creativity
Heineken has launched new campaign for its sponsorship of UEFA Champions League, which reminds us of all the feels we get when we miss seeing a goal during an eagerly awaited match.
The ad sets up a range of scenarios that might “cost you” missing the action, and we have to say the emotion can be literally felt from the faces of actors (yeah, we can relate as we also experienced some of the scenarios on our own skin).
The ad was created by Publicis Italy, and the entire spot is rounded up with great choice of the soundtrack, Aerosmith’s “I Don’t Wanna Miss a Thing.”
https://www.youtube.com/watch?v=fcoSX4XHra4&has_verified=1
The ad also introduces a new tagline for the brand, “That’s Heineken,” accompanied by a new approach.
The campaign also includes digital tools to stop people from getting distracted, created by Poke London, and will encourage people to document their own “unmissable moments.”
