How Hard Is It to Draw a Brand Logo From Memory? Much, Much Harder Than You Thought

Source: Adweek

You’re a brand nerd par excellence, and you think you’ve got your brand logos down cold. But then you’re asked to draw a well-known logo from memory—and you completely botch it.

Brand logos are the most famous images of our time. But it turns out they’re exceedingly difficult to recreate without looking at them, as a fun new Branded in Memory study from Signs.com proves. Some are easier than others, though, which also raises the question of what value there is, exactly, in the simplicity or complexity of a brand mark.

Signs.com asked 150 Americans to draw 10 famous logos from memory: 7-Eleven, Apple, Adidas, Burger King, Domino’s, Foot Locker, Ikea, Starbucks, Target, Walmart.

The resulting 1,500 drawings were created over a period of 80 hours. The results are pretty amusing—in that only a small fraction of the drawing are pretty accurate.

Here are the drawings for three of the brands:

 

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Check out lots more on the Branded in Memory site. And below, see GIFs of some of the drawings incorporated onto brand products, storefronts and more.

 

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