Wonderful Halos seedless mandarin oranges, or a couple of bad seeds. Which would you choose?
Those are your options in one of four oddball ads dropping today from Wonderful’s in-house team and Hungry Man’s Wayne McClammy (the director who turned Geico’s trash-rummaging raccoons into stars).
“He’s one of the few comedic directors who also has an awe-inspiring sense of cinematic storytelling,” Wonderful Agency president Michael Perdigao told Adweek.
McClammy deftly walks the line between farcical and fearful throughout the campaign, which urges kids and their parents to make wise snacking choices. Take, for example, these two sinister sisters and their malevolent mansion full of freaky figurines:
https://www.youtube.com/watch?v=3-DfnRpaMGc
So, which twin is the evil one? Looks like both! So … goodbye, dollies!
Actually, those aren’t twins. Just one actress and a bit of high-tech hocus-pocus.
“We auditioned hundreds of sets of twins, and ultimately we decided on the young girl featured in the spot who actually isn’t a twin,” Perdigao says. “During her audition, she displayed the right kind of tone we needed for that part, so we used the magic of Hollywood to create her twin.”
As for the 250 dolls on set, McClammy’s assistant spent weeks procuring them from eBay, Craigslist, swap meets, thrift stores and antique shops. “At one point, there was a creepy clown doll in the background,” Perdigao recalls, “but it didn’t make the cut.”
