Source: Adweek
Remember the text we shared about KFC’s secret recipe being hidden on Twitter? Well, Twitter user who discovered the stunt, Mike Edgette, has now received a very special reward for his keen eye.
.@KFC follows 11 people.
Those 11 people? 5 Spice Girls and 6 guys named Herb.
11 Herbs & Spices. I need time to process this.
— Edge (@edgette22) 19. listopada 2017.
His tweet above made him famous, as it gathered so far 322,000 retweets and 715,000 likes. But now, as if this was not enough, he has been rewarded by the KFC with a framed, custom painting of him, pigyback riding Colonel Sanders, in a majestic natural landscape.
KFC and their agency W+K have been known to turn to art before, so for example this year they published a romance novel for Mother’s Day, with sleeveless, chiseled Harland Sanders.
On Reddit, an image of the painting soared to the top of the site’s front page, generating more than 3,300 comments. In true Reddit style, many were dubious or even conspiratorial about whether Edgette was in on the stunt from Day 1, with the key evidence apparently being that he works for a PR firm and also tweets often about his love of KFC sister chain Taco Bell.
“So apparently I’m an undercover spy that works for @kfc and/or @WiedenKennedy,” Edgette noted in a tweet linking to the Reddit thread.“Weird. I feel like I would know that. But I guess the Internet is smarter than me.”
