Source: exchange4media
GroupM, the world’s leading media investment group, has announced the launch of Motion Content Group (Motion), a new global content investment and rights management company, to meet the ever-growing market demand for new economic models for premium content across the entertainment and media marketplace.
Motion will invest and partner with the world’s leading talent, producers and distributors to fund, develop, produce and distribute premium content. It will also consolidate and diversify GroupM’s content investments and operations to date, as well as utilize GroupM and WPP’s worldwide network of relationships and content expertise for scale and competitive advantage.
Richard Foster, currently the head of GroupM Entertainment, has been appointed CEO of Motion Content Group, which will be headquartered in London and Los Angeles.
Motion incorporates GroupM Entertainment’s team and resources, and the full slate of programs it has partnered to develop and produce.
“With new content companies such as Netflix and Amazon growing rapidly, the competition for premium content is heating up across the globe. WPP is investing in Motion Content Group to strengthen our content creation and distribution capabilities, to help meet evolving viewer needs, and to help advertisers continue to reach consumers in high quality content environments,” said Sir Martin Sorrell, CEO, WPP.
