Timed with the COP 23 summit, Greenpeace France is launching Orizon, an imaginary real estate agency which allows you to buy properties which will become the sea-front homes of tomorrow (or the near future).
The operation was conceived and built by Artefact.
“You know that climate change is a fact, but have you really grasped what this could involve for you, for your life? Welcome to Orizon, a start up with an innovative business model whose services find the financial upsides of climate change,” reads the press release about the new site.
Orizon is a fictitious company based on a realistic business model, leveraging the possible consequences of climate change to raise people’s awareness.
Orizon has all the makings of a real company: its logo, its launch film, its mobile and desktop website. It hides its cynicism behind a benevolent and positive tone.
The campaign was launched on November 9th, one day after the opening of the COP 23 summit. It is essentially a viral process which will be propagated via Greenpeace social media. It will be launched simultaneously in France and Belgium with 45 and 30 films, aiming to generate site traffic.
The Orizon site is available in three languages, and in France it will be possible to see the property listings in the 4 zones where the sea level rise will be the most critical: the Camargue, the Gironde estuary, the Charente Maritime region, and the North.
