Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Croatian exports are increasingly reflected in the export of services, and a testimony to this is the great business success of Ideo creative branding agency that has recently agreed a long-term strategic collaboration with the Spanish company Cerealto, a global private label food producer.
Since it was founded in 1991, Group Siro has become one of the leading Spanish groups in food production. The project that was led by Juan Manuel González Serna and Lucía Urbán López was shaped through years of acquisition and integration of various companies, and today the company’s 19 centers employ over 4,000 employees, with a turnover of more than €563m.
“Our collaboration began in 2016, after several weeks of negotiations and the final agreement at the food fair in Amsterdam. The agreement that has been made relates to the setting up of creative branding concept and preparing the company Cerealto for all fairs where they will participate. Creative branding concept is set through the intriguing visual images and corresponding color codes covering an extremely broad segment of the different categories of products, providing an interesting communication interaction of each segment individually,” said the founders and partners of the Ideo agency Tanja Katić Sviličić and Amra Ajanović Perić, whose successful collaboration has been going on almost two decades.
Creative branding concept applies to the entire visual identity of company’s presentation and all materials used in the promotion of Cerealto in international exhibitions. So far the agency Ideo has successfully done Cerealto’s appearances at exhibitions in Paris, Chicago, Dubai, and in 2017 they plan about a dozen new events. Meanwhile, their collaboration has expanded to the segment of creating company’s corporate materials.