Source: brand-news.it
Italian companies still don’t have enough awareness of the possibilities offered by artificial intelligence: according to the research center of the Politecnico di Milano school of management, only 12% of medium-sized companies have conducted an AI project in Italy, and 68% of them are satisfied with the results.
This is a market that is still in its infancy, with AI development expenses standing at only €85 million in 2018, but with great prospects for development. Observatory’s research concluded that AI must be strengthened in the projects market, and has identified great potential in smart speakers.
These were just added to the market, and have already generated a market of 60 million euros, with a promise of introduction of new services and apps in the future.
However, Italian companies still have blurred vision of AI: 58% associate it with technology capable of fully replicating the human mind (a concept that has little to do with the practical aspects of the discipline), 35% see it as techniques such as mechanical learning, 31% perceive it only as virtual assistants and only 14% realize that AI’s goal was to replicate skills specific to human beings.
The most active sectors in this field are banking with 24% of entries, followed by energy (13%), automotive (10%) and retail (8%).
In the Italian market, the most widespread solutions are virtual assistants/chatbots, and emerging projects include fraud identification, predictive maintenance, image processing, referrals, demand forecasts and language processing.
