With its socially responsible action, Support for Trust, Grand kafa coffee brand celebrated its 20 years jubilee by serving and donating coffee to night shifts of public institutions in cities throughout Serbia. In the night between 23rd and 24th of October, Grand coffee teams visited hospitals, ERs and public utility companies in Belgrade, Niš, Kragujevac, Novi Sad and Subotica, and delivered coffee to those who take care about the citizens.
“To bring somebody a coffee while they’re doing their responsible work at night is a warm human gesture, especially nowadays, when we increasingly need attention. Grand kafa has existed for 20 years now because of the love and trust that consumers have towards us. So far, we have tried in various ways to show how much we appreciate their trust, and in order for a friendship to grow and develop, caring should be paramount. That’s why we wanted to show that we are always here as true friends and neighbors,” said Andrej Bele, General Manager of Grand kafa.
Since its establishment, Grand kafa coffee brand has developed a cherished tradition of giving and socially responsible activities for the community and its consumers. Action Support for Trust is dedicated to those who are awake while everyone else is asleep, and who contribute to making cities a better place to live.
Grand kafa has dedicated this jubilee year to socially responsible activities and consumers. The first part of the year was marked by the promotion of a monograph about Dragan Nikolić, Gospodin mangup, which paid tribute to the great artist for his friendship and collaboration. From this came the support for the Atelje 212 theatre. With the desire to support the development of culture, the company last year became a partner of Musicology Barcaffè Sessions music series.
