$112,000 is a big sum, but when you are one of the biggest tech companies in the world flushed with cash, waving off $112,000 of AdWords fee, and that too, of a 12-year-old kid trying to promote his music band and running into this expense unintentionally, can be a great opportunity to show how benevolent you are.
The Spanish kid named Jose Javier created a Google AdWords account to promote his brass band. His parents, thinking that he was going to make some advertising money from his website gave him the details of his bank account. Trying to promote his brass band, the boy didn’t realise that he was racking up so much money – to the tune of $112,000.
Realising that this money was spent, by mistake, by a small kid, Google decided to waive off the fee. According to a spokesperson of Google, “It was all a big mistake and he did it without thinking.”
The sort of coverage Google’s gesture is getting on the Internet, for a partly sum of $112,000 (for the company its loose change), Google has carried out a marvelous PR exercise.
