Go2Digital returned from this year’s Dani komunikacija with the highest number of awards in the company’s history. The campaign “Correct Yourself” for Croatia Poliklinika, which addressed the silent pandemic of spinal health problems, realised in collaboration with Go2Digital and agencies Bruketa&Žinić&Grey and Millenium promocija, won a total of 13 awards at the BalCannes, IdejaX and Effie competitions presented as part of the Dani komunikacija festival.
Such a large number of awards for a single campaign confirms the importance of the synergy between creativity and technology, as well as the growing influence of digital out-of-home advertising in campaigns that achieve concrete results and encourage interaction.
Alongside the mentioned campaign, an entire series of projects in which Go2Digital participated as a strategic partner was also awarded. “HT GPS Locator” for Hrvatski Telekom, created together with Bruketa&Žinić&Grey and ProMedia, received the Editor’s Pick Award along with a series of gold and silver recognitions. Also among the awarded projects were “Panda’s Swear Jar” for WWF Adria with Bruketa&Žinić&Grey, which won silver in the Miscellaneous category, and “SIRious Winter” for McDonald’s Croatia with Futura DDB and OMD Croatia, awarded silver in the Best Digital Outdoor – DOOH category.
Particular value lies in the fact that an increasing number of awarded campaigns are based precisely on the possibilities offered by digital out-of-home advertising as a channel. Interactive solutions, dynamic real-time content, integration with mobile devices, as well as 3D and anamorphic creative executions enable brands to create experiences that go beyond traditional advertising. Precisely because of its flexibility, visibility and ability to connect physical and digital space, digital out-of-home advertising today represents one of the key channels for delivering campaigns that attract attention, encourage interaction and achieve strong organic reach.
“This record success confirms the strength of collaboration between clients, agencies and partners, as well as the increasingly important role of digital out-of-home advertising in campaigns that people notice, remember and talk about. We will continue developing innovative DOOH solutions and projects that connect innovation, technology and effective communication across Croatia,” stated representatives of Go2Digital. The company also thanked all clients and partners for their trust, as well as its team for their dedication, creativity and continuous pushing of industry boundaries.
