The ninth Direct Media Academy is well under way in Belgrade, with two modules successfully implemented – Branding and Marketing Strategy, led by Mitja Tuškej, Executive Director of Direct Media Slovenia, and Communication Planning, led by Marija Matić, Media Planning Director.
The main features of this year’s Direct Media Academy are good attendance and a great atmosphere, in which agency and brand representatives work together within the DMA workshops.
Today is the last day of the Direct Media Academy, which will take on a festival character, with two brilliant lecturers. They are Jonas Kjellberg, one of Skype’s founders and chief executive officer during its stellar growth, and Faris Yakob, a marketing consultant with expertise in innovation.
They will talk to the participants about how dreams are transformed into reality, and will bring the story of game changers and the road we need to go through towards innovation and digital transformation. They will also provide answers to the questions why some companies, marketing agencies and individuals are more innovative than others today, how to learn from them and realize our own dreams.
