Effie Worldwide has announced the results of the global Effie efficiency index that identifies and ranks the most successful global, regional and local advertising agencies, advertisers and brands whose marketing activities achieved the best results in the market.
Thus the most effective brand, but also advertiser globally, was named the Coca-Cola or the Coca-Cola Company, while Ogilvy&Mather was named the most effective agency network in the world. Effie Index is based on more than 3000 finalists and winners of global and national Effie competitions held in the period from 1 January 2015 to 31 December 2015.
“For nearly 50 years, the Effies have been the gold standard for effectiveness and the Effie Index, now in its sixth year, has emerged as the measure by which our industry defines success,” said Neal Davies, President & CEO of Effie Worldwide.
Croatian companies and brands are also included in the Effie Global Index. It should be noted that Imago advertising agency has globally achieved the high ninth place on the list of independent agencies. Bruketa&Žinić OM has also made the list, on the 79 mark.
Most effective Croatian advertiser has been named Franck, while the most effective Croatian brands are Ožujsko beer and Franck Čipi Čips.
A detailed list of all advertisers, agencies and brands, including those from Croatia, can be found on the website: www.effieindex.com.
