Photo source: Variety
Following the “Once Upon a Time in Scotland” campaign, in which Harrison Ford played a version of himself across a series of films shot in the Scottish Highlands, the brand is now launching a limited-edition whisky developed around the actor’s personal taste preferences.
The new phase of the partnership arrives through a short film shot in Wyoming, Ford’s home state, directed by Joel Edgerton, while the creative platform was developed by agency John Doe. The film continues the narrative established in the previous campaign, but shifts the focus from communication alone to the product as the central storytelling element.
According to information published by The Drum, the idea for the limited edition emerged during filming at the distillery, when Ford met Dr Bill Lumsden, Glenmorangie’s director of whisky creation. Samples were later exchanged between Scotland and the United States as the pair refined the final flavor profile.
The brand teased the launch beforehand with visuals inspired by classic movie posters and mock reviews, further blending Hollywood storytelling with whisky culture.
The film itself stays within the tone Glenmorangie established in earlier chapters – slower pacing, self-aware humor, and Ford’s understated communication style. In the closing scene, after tasting the whisky on camera, his reaction remains deliberately restrained: “It’s very nice.”
