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    Institut-Terra-naslovnica

    Instituto Terra inspires new work by Gilberto Gil

    effie-slovenia-naslovnica

    Knowledge and inspiration on the 1st Effie Day

    cannes-delfin-naslovnica

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    craft-jury-naslovnica

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    cockta-naslovnica

    DROM agency for COCKTA

    warc-naslovnica

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  • Weekly topic
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Interview
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    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

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    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

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    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

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    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • 3 questions

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    francis-ingram-naslovnica

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    nastja-naslovna-2-min

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    Maja Kolarić: One of the beauties of art is how it can imbue a city with global spirit

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Home News

“Give for good”

Lacoste transforms its delivery slips into a gesture of solidarity for those in need

16/12/2020
in Featured, News
2 min read
BETC-Lacoste-naslovna

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

Because the best proof of elegance is to play collectively, Lacoste and BETC are ending this very particular year by setting up an operation in favour of Apprentis d’Auteuil — a French association that has been working since 1866 for the education, training and social and professional integration of young people throughout France

Between December 14 and 20, all orders sent to France from Lacoste.com will include a delivery slip for Apprentis d’Auteuil. This voucher will allow you to send one or more items of clothing to the association, from any brand, free of charge.

“The Lacoste Foundation has been involved with Apprentis d’Auteuil for several years through a programme for the integration of young people through sport. With Give for Good, we are continuing our commitment alongside this association to support the most vulnerable,” Catherine Spindler, EVP Branding and Marketing at Lacoste.

“After a hectic 2020 and end-of-year celebrations that will be even more difficult for some, we wanted to add a gesture of solidarity to Lacoste online orders during one of the most active weeks in e-commerce,” Aurélie Scalabre and Olivier Aumard, Creative Directors at BETC.

Having spent most of 2020 in our homes, closets are often filled with clothes that are rarely, if ever, worn, and yet are in very good condition. Either they are the wrong colour, the wrong size or simply not the right style, Give for Good gives these clothes a second chance while making a valuable contribution to Apprentis d’Auteuil to support social and professional integration in France.

Lacoste and Apprentis d’Auteuil

Founded in 1866, the Apprentis d’Auteuil Foundation’s mission is to welcome, educate, train and integrate young people and support families in difficulty.

In 2010, the association launched a Tennis-School programme with Lacoste. Each year, this project allows 500 young people between the ages of 6 and 20 to benefit from regular tennis practice in 21 Apprentis ’Auteuil establishments.

Give for Good strengthens a more than 10-year partnership with the association, supporting the social and professional integration of 30,000 young people throughout France each year.

 

Tags: Apprentis d’AuteuilBETCLacoste
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