AMV BBDO emerged as the most awarded UK agency at this year’s Gerety Awards, securing a Grand Prix alongside multiple other honours. They are the most awarded UK agency with one Grand Prix, five gold, two silver. They were joined on the winners’ list by MullenLowe UK, Riff Raff Films, Edelman, NOMINT, McCann London, VML UK, Ketchum, and Biscuit Filmworks.
This year’s top accolades went to four standout campaigns: “Senna’s Cut,” “Never Just a Period,” “The Final Copy of Ilon Specht,” and “Price Packs.”
The 2025 Gerety Awards featured a record 270 judges from 52 countries, who evaluated the work through a distinctive lens to celebrate the industry’s most impactful creativity. In total, the jury awarded 4 Grand Prix, 36 Gold, 80 Silver, and 65 Bronze trophies, with Paraguay and Kazakhstan earning their first-ever recognitions.
The Grand Prix winners include:
- “The Final Copy of Ilon Specht” for L’Oréal Paris by McCann Paris (France) in the Entertainment CUT, Online Video
- “Senna’s Cut” for Netflix by Monks Buenos Aires (Argentina) in the Craft CUT, Editing
- “Price Packs” for PENNY by SERVICEPLAN GERMANY in the Communication Cut, Product & Packaging Design
- “Never Just A Period” for Bodyform/Libresse by Abbott Mead Vickers BBDO (United Kingdom) in the Craft Cut, Art Direction
UK Grand Jury member, Jo-ann Robertson CEO, global markets at Ketchum also commented on the other Craft Grand Prix, “Senna’s cut is a masterpiece in craft. The pacing of the film to Senna’s 1990 record-breaking Monaco lap leaves the viewer breathless and determined to watch the documentary. On first viewing I was in awe of the editing and both the idea and the execution are deserving of a Gerety Grand Prix.”
“As a marketer on the African continent, I can honestly say that this campaign touched me deeply. In these tough economic times, when people are overwhelmed and brands are under pressure, it reminds us that marketing can still connect through empathy, truth, and courage. It’s soft yet powerful – feminine values we need more of in our industry. It doesn’t shout, it speaks. It doesn’t sell, it moves. In a world full of noise, this campaign chose meaning – and that’s why it deserves the Grand Prix” added Waithera Kabiru, Africa Digital Hub – Lead Diageo Africa, Grand Jury member from Kenya, about Price Packs for PENNY.
See all of the 2025 winners here.
