Media-Marketing.com
  • News
  • Weekly topic
  • Interview
  • Opinion
  • Diary
  • Young Leaders
  • 3 questions
  • BalCannes
No Result
View All Result
  • Bosnian
  • News
  • Weekly topic
  • Interview
  • Opinion
  • Diary
  • Young Leaders
  • 3 questions
  • BalCannes
No Result
View All Result
Media-Marketing.com
No Result
View All Result
Home News

Futurist Gerd Leonhard: Science fiction is becoming our reality

Over the next 20 years the humanity will change mora than it has changed over the last 300 years

Media Marketing redakcijabyMedia Marketing redakcija
12/06/2018
in News
Reading Time: 2 mins read
Futurist Gerd Leonhard: Science fiction is becoming our reality
Pročitaj članak na Bosanskom

Gerd Leonhard is one of the world’s leading futurists, focusing on predictions in the field of business, society, media, technology and communications. On 2 October, he will be in Zagreb to speak at the Future Tense conference. The Wall Street Journal has named Leonhard one of the leading media futurists in the world.

Gerd points out that humanity will change more over the next 20 years than it has changed over the past 300 years. This renowned futurologist notes that the current key issue for the development of humanity is how to guide and direct the development of science and technology to ultimately fulfill its primary function – serving humanity and its progress. Leonhard’s believes the greatest change in the direction of human development comes with the emergence of artificial intelligence and the change of the human genome, and emphasizes that we must equally invest in humanity as much as in technology.

We are at the turning point of merging technology and humanity

Gerd Leonhard argues that we are at a turning point in many areas of science and technology. The development we are witnessing is twice as fast as ever. Science fiction is becoming our reality. Machines can already do things that were once possible only for a human being, and in the future they will be able to do even more – from understanding language, recognizing complex images, to using the human body in a very flexible and customizable way. Gerd will talk about what expects in the next 10 years when it comes to the impact of technology on humanity at the Future Tense conference in Zagreb. Leonhard believes that we will be fully dependent on machines in every aspect of our lives in the future. He envisions the merger of man and machine through augmented reality, virtual reality, holograms, implants and interfaces designed through nanotechnology and synthetic biology.

As an example, he says that in five years you won’t have to google where the best sushi restaurant is, or what to eat, since the system will already know where we are, what we need and want to eat, who are we with, and how much money we have at our disposal.

He emphasizes that we must be aware that we are creating the future that comes, and that we will be responsible for it. He is optimistic about the future, but notes that we must practice holistic approach to technology to protect the essence of what it means to be a human. We must not give up humanity in exchange for achieving unlimited intelligence that is not biological. Human technology should be a means of achieving a goal, not a goal and a purpose in itself.

Gerd Leonhard is the author of six books with more than 1,500 engagements in 50 countries in the field of futurology. He also founded TheFuturesAgency, which brings together more than 30 futurists. There are more than 300 companies listed in their portfolio of clients – from financial, media and technology companies to public administration.

Along with Leonhard, Future Tense conference will also host Aric Dromi who will speak about smart cities, David Birch, with support from Addiko Bank, will speak about the future of payments, and food futurologist Morgaine Gaye will talk about the future of food.

For more information about the conference, visit www.futuretense.eu

Autor

  • Media Marketing redakcija
    Media Marketing redakcija
    Media Marketing is the most relevant media in the communications industry of the Adriatic region, created with an idea and the vision to educate, inform and bring the professionals from the industry together on daily basis.
Tags: Future Tense ConferenceGerd LeonhardKomunikacijski laboratorijKomunikacijski laboratorij
ShareTweetShare
Media-Marketing.com

© 2025. Powered by Degordian

Portal Media-Marketing.com

  • About us
  • Marketing
  • Impressum
  • Contact
  • Terms and Conditions
  • Privacy Policy

Social Media

No Result
View All Result
  • News
  • Weekly topic
  • Interview
  • Opinion
  • Diary
  • Young Leaders
  • 3 questions
  • BalCannes
  • en English
  • bs Bosnian

© 2025. Powered by Degordian