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Future Tense powered by Lürssen: The future of business between security and competitiveness

Future Tense powered by Lürssen will bring together business leaders and experts in Zagreb to open key questions of strategic decision-making in the contemporary business environment.

Media Marketing redakcijabyMedia Marketing redakcija
14/01/2026
in News
Reading Time: 3 mins read
Pročitaj članak na Bosanskom

The Future Tense powered by Lürssen conference, which will take place on April 22, 2026, at the Mozaik Event Center in Zagreb, will this year place the issues of security, competitiveness, and business longevity at the center of attention. The sixth edition of the conference, organized by the agency Komunikacijski laboratorij, addresses the challenges faced by the business community in conditions of constant uncertainty.

Artificial intelligence is increasingly becoming an integral part of business strategies, security risks are shifting from the operational to the strategic level, while the labor market is undergoing significant changes. In such an environment, leaders are faced with the question of how to simultaneously protect their businesses, remain competitive, and ensure the long-term sustainability of organizations and the people who lead them.

The conference program brings together a number of internationally recognized speakers. World-renowned security expert Mikko Hyppönen will speak about how organizations can effectively respond to increasingly complex security threats. Competitiveness of countries and its impact on business will be addressed by Arturo Bris, Director of the IMD World Competitiveness Center, while futurist Rik Vera will offer insights into future business and market challenges.

Topics of sustainability and the transformation of traditional industries will be presented by Märtha Rehnberg, while the issue of leadership longevity and burnout prevention will be addressed by scientist Susanna Søberg.

“The reputable speakers we have been bringing for several years have been announcing a challenging period that we are already feeling today, each in their own way. In such circumstances, it is easy to focus only on the problems,” said Manuela Šola, owner and director of the agency Komunikacijski laboratorij. “However, at the Future Tense conference, we learn how to think beyond the framework of what is troubling us today. Every year we choose topics that will inspire the business community and provide it with tools to overcome challenges and make well-considered decisions,” Šola concluded.

Once again this year, the conference is being held with the support of partner Lürssen, and on that occasion Teuta Duletić, Executive Director of the Lürssen Design Center Kvarner, stated:

“The key fact we must accept is that we no longer live in an era of occasional crises, but in an era of permanent instability. The future does not arrive linearly; it comes to us through the simultaneity of disruptions, security threats, and decisions that cannot be postponed. In such a world, the greatest risk is no longer a wrong decision, but indecision, because neutrality no longer exists. Either we manage change, or it manages us. Future Tense powered by Lürssen is a space where what is most likely is discussed responsibly, where the future is not predicted but designed, and where leaders take responsibility for real decisions, now. The future will not punish those who made wrong assessments, but those who lacked the courage to make assessments at all.”

Future Tense powered by Lürssen brings together business leaders, representatives of the academic and scientific community, and through cooperation with the Copenhagen Institute for Futures Studies (CIFS), IEDC Bled School of Management, and the Association for the Promotion of Smart Industries, contributes to the development of a new generation of leaders ready to face future challenges.

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  • Media Marketing redakcija
    Media Marketing redakcija
    Media Marketing is the most relevant media in the communications industry of the Adriatic region, created with an idea and the vision to educate, inform and bring the professionals from the industry together on daily basis.
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