IAB Discovery, a new educational format by IAB Croatia, dedicates a full month to a specific topic important to the digital community. This January, the focus is on the MIXX Awards Croatia competition, which recognizes the best digital campaigns and tools/platforms in the field of market communications.
Following the success of the first month dedicated to online user attention, the highlight of the second edition of IAB Discovery, The Month of MIXX, will be held on January 21st at 4 PM at Urania during the event MIXX & Mingle: Creativity X Competition.
This MIXX & Mingle gathering is organized in collaboration with the IAB Croatia team and the MIXX Awards Croatia Organizing Committee, comprising Dunja Ivana Ballon (IAB Croatia), Nela Fegić Moguljak (Imago Ogilvy), Mario Frančešević (SeekandHit), Nebojša Grbačić (CVOKE), Gjuro Korać (Nivas), Lucija Potočnik (Studio Sonda), and Saša Škorić (Lauris). The program will also feature Eva Trstenjak (IAB Croatia), Tomislav Bader (MinusMinus Agency), and Tomislav Kučina (Degordian).
The event begins with a dynamic agenda reflecting contemporary trends in the fast-paced digital world. It will showcase the application process, best practices, and key elements of the MIXX competition and ends with networking among local digital professionals:
- Kick-off with Inspiration
- Lightning Rundown: Rules and Categories (10 min)
- MIXX Winners Round: Success Stories (15 min)
- Trend Spotting: Digital Marketing in 2025 or 2035 (10 min)
- MIXX Mastermind Panel: What’s Behind the Scenes (15 min)
- Ask Us Anything: Live Q&A (10 min)
- Creative Lounge: Meet, Drink & Brainstorm. And we’re taking pictures – time for relaxed networking, mixing, and mingling at Urania (indefinitely…).
Participation is free, but prior registration is required at the provided link.
Applications for the MIXX Awards Croatia competition are open until February 17th. Follow IAB Croatia’s social media channels for the latest updates on current events.
