At this year’s edition of the Dani komunikacija festival, Hrvatski Telekom and the agency Bruketa&Žinić&Grey were named Advertiser and Agency of the Year at both BalCannes and IdejaX. For the first time in the history of these competitions, the same company has been named Advertiser of the Year at both competitions. At the same time, this is only the second time in history that the same agency has won the title of Agency of the Year at both competitions, with the first time happening in 2020, when Bruketa&Žinić&Grey also took both titles. For this agency, this is also its 16th Agency of the Year title at local competitions.
Hrvatski Telekom, with the help of its agency partners – Bruketa&Žinić&Grey, Imago Ogilvy, 404 agencija, Señor and Pro media group – won a total of 30 awards for various projects. During the first day of the Dani komunikacija festival in Rovinj, the winners of BalCannes, the regional competition that brings together the best communication projects from five countries in the region, were announced. Hrvatski Telekom won the title of Advertiser of the Year at BalCannes, as well as the Editor’s Pick Award, three gold awards, four silver awards and one bronze award.
During the second day of the festival, the winners of IdejaX, the most important Croatian competition dedicated to the most original and unique ideas that push boundaries, were announced. Hrvatski Telekom once again won the title of Advertiser of the Year, as well as two gold awards, four silver awards and eight bronze awards.
On the final day, the awards ceremony for excellence in digital media – MIXX, was held, where they won two awards. On the same day, the most effective projects were also awarded at the Effie competition, within which they won one silver and one bronze award.
The agency Bruketa&Žinić&Grey had 41 finalists this year across all competitions held at Dani komunikacija. They won 36 awards in various categories for clients: Hrvatski Telekom, Croatia Poliklinika, Span, Marodi, Hrvatski deflimpijski odbor, WWF Adria, Bačelić and Igepa Plana. At BalCannes, they were named Agency of the Year and won the Editor’s Pick Award, four gold awards, six silver awards and three bronze awards. At IdejaX, they were also named Agency of the Year, winning five gold recognitions, eight silver awards and seven bronze awards. At the Effie competition, they won silver in the Health category.
