Drugi jezik na kojem je dostupan ovaj članak: Bosnian
If we were to compare human lives today with those just a couple of months ago, we would already see visible discrepancies and differences. The fact that changes happen day by day and affect all of us is nothing new, but how many brands are really up to date with the changes and the zeitgeist?
Dentsu Aegis Network, a global marketing agency gathering agencies such as iProspect, Vizeum and Carat, talks about how brands must stay as close as possible to people, their needs and trends, in order to succeed.
“Consumers have changed – they have become more demanding than ever before. High standards and requirements are now being put in front of brands. The speed of reaction, attention and care for consumer needs and desires have become the fundamental expectations from brands,” said Vjeko Srednoselec, Business Director at Dentsu Aegis Network.
“Authenticity, which is often overlooked by renowned brands, striving to attract the sympathies of today’s consumers, has become increasingly difficult to achieve in a world dominated by fake values. The coming years will show the full story – the downfall of giants and the rise of some new brands ready for new consumers and new technologies,” Vjeko added.
Changes in technology, as well as those in society and politics will affect all of us and our business actions. Only one thing remains – the fact that the better the brands are able to reach their consumers and people in general, the better they will prosper and survive. The chances of success are higher among those brands that will focus on making decisions according to the wishes and the consumer’s voice than according to their own discretion.