If you are well educated, and have expressed communication skills, perhaps PR is the industry in which you could find yourselves. We will list the five main traits that a good PR Manager should have.
1 – Clarity in expression
A good PR manager is an excellent writer and speaker who knows how to place information about a brand in a variety of media so that this message reaches exactly the target group they are addressing.
However, it is not enough just to write a statement or a text, it is important to know the media scene and have good relations with the media. Clear writing represents clear and comprehensive thinking, which a good PR representative must always keep in mind when answering journalists’ questions. Ability to change the answer, keeping in mind the key message to be transmitted, is highly sought after and appreciated skill.
2 – Honesty
PR – often misinterpreted as a “spin”, represents emphasizing positive facts in relation to a given situation and representation of an issue, a company or organization in positive light. This does not mean that a PR should lie. A good PR manager never lies, moreover they help the client tell the truth even if its not a pleasant truth.
3 – Thoroughness
A good PR manager performs their homework thoroughly, and has a healthy dose of skepticism. He / she checks the facts several times, because they must be sure of the source of information even when they come from a client.
4 – Creativity
A good PR manager connects the product, idea, or service of the client to the audience to which the message should come. Native form of advertising is a way of storytelling used to reach a precisely defined target group and informing the public about the appropriateness of a particular project. Here is an example of a good PR from the United States.
The goal of the campaign was to gather funding for restoration of a building that is invaluable for history and architecture. Rather than focus on a beautiful, old mansion in South Maryland, a priceless jewel of architecture in danger of being demolished, the PR manager placed the accent on the descendants of the villa owner, who owned slaves, and the descendant of the slave who worked on that estate. Both of them participated in the attempt to rescue the villa from decay. This information was forwarded to the New York Times journalist, who placed the accent on the racial problem, not the architecture, which resulted in a lead piece on 2 TV channels. These stories attracted the attention of the public and provided support, but also the means to preserve the historical treasure for future generations.
5 – Awareness
A good PR manager is aware that being informed on world flows, current flows and events in the industry in which the client operates is of crucial importance for the organization of their business. This implies an understanding of social media and their implications. The PR’s job is to help the client understand that their business fits in a broader context so they can effectively participate in major conversations about their issues, topics, and products.
Would you also be able to be a good PR manager? If you think you have what it takes for PR, and you believe you don’t know enough, then learn from the best in this area!
Enroll in the LONDON SCHOOL OF PUBLIC RELATIONS (LSPR), which is held on Saturdays, from March 16 to April 13, 2019.
The LSPR School’s goal is to teach you to understand strategic communication that can help you improve business and reputation of your company or a brand.
The five-week program is designed to inform participants about all important public relations segments.
You can find out what LSPR offers HERE.
