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First razor built for assisted shaving among TIME’s Top 50 inventions of 2018

Gillette TREO, created in collaboration with Grey, is in the final phase of testing

Media Marketing redakcijabyMedia Marketing redakcija
28/12/2018
in News
Reading Time: 2 mins read
First razor built for assisted shaving among TIME's Top 50 inventions of 2018
Pročitaj članak na Bosanskom

Each year, TIME magazine compiles a list of the best inventions that, as they say, make the world a better, smarter, and even a little more fun place. These are inventions that change the way we live, play and think about what is possible. One of the inventions on the list this year, for example, is the Gillette TREO, the first razor built for assisted shaving.

Most razors are meant to help people shave themselves. So for elderly or disabled individuals who rely on a caregiver, it can be difficult, if not downright painful, when someone else takes over, since the handles and blades aren’t designed for that. Gillette TREO is the first razor built for assisted shaving, especially ideal for men’s faces, and it was created in collaboration with the Grey agency. “The act of shaving is more than just removing hair from your face,” says Sushant Trivedi, a manager at Gillette. “It’s about dignity.” The device recently entered its final phase of testing and it’s expected to become commercially available in the near future.

https://www.youtube.com/watch?v=WjjhcdcBkK4

To assemble the list, TIME editors solicited nominations across a variety of categories from their editors and correspondents around the world, as well as through an online application process. Then TIME evaluated each contender based on key factors, including originality, creativity, influence, ambition and effectiveness.

Along with Gillette TREO, the Accessibility category also includes on-demand eyes for the blind, a hearing aid meant for the masses, a wheelchair that empowers its users and an adaptive controller for Xbox to make gaming more inclusive. A 3D printer for the construction of cheap accommodation solutions, aimed at solving homelessness, found itself in the category of Architecture and Design. Because of the large use of petroleum in their production, shoes have a huge carbon footprint, so they the Fashion and Beauty category includes shoes that can help save the world, as they are made of SweetFoam, a new material made of sugar cane rather than from petroleum.

On the list are also a lid that really fits every pot, a compass that points towards friends and family, bracelets that help get rid of bad habits, a glow in the dark jacket, life-saving drones that deliver first aid kits, a wizard wand that teaches kids to code, a suitcase that doesn’t need to be unpacked, and numerous other inventions that can be viewed here.

 

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  • Media Marketing redakcija
    Media Marketing redakcija
    Media Marketing is the most relevant media in the communications industry of the Adriatic region, created with an idea and the vision to educate, inform and bring the professionals from the industry together on daily basis.
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