Imago Ogilvy and their sister agency Projektil have designed and implemented a unique, fun and interactive concept for the media brand dedicated to women, miss7. This brand has built a reputation of the best friend to its readers, through accessible and social-first philosophy. Through the Museum of Friendship, Imago Ogilvy and Projektil designed a unique way to present something that seems very ordinary and commonplace – female friendship.
The Museum of Friendship is designed as a walk through a universal timeline of every female friendship, which the artists interpret by conveying their own vision, experience and artistic expression. That is precisely why the Museum takes visitors on a journey through recognizable moments of friendship, revealing new stories, and reminds of many beautiful memories of friendship.
The exhibition brought together eight very different Croatian young artists: Josipa Štefanec, Lila Herceg, Božica Dea Matasić, Toni Mažuranić, Ivana Tkalčić, Andrea Resner and two girls from Imago, Barbara Sabo and Tea Šubat.
In the period from November 15 to December 2, the Zagreb Mimara Museum will be a central venue for all girlfriends, by which one of the most important relationships in the life of each woman will get the tribute it deserves. Over the course of three weeks, during which Miss7’s Museum of Friendship will be open, visitors will enjoy various entertainment workshops on friendships, music events, and intimate conversations with their best friend over coffee in the museum space.
CREDITS:
Andrea Antunović (Account Manager, Imago Ogilvy), Tea Šubat (Designer, Imago Ogilvy), Barbara Sabo (Copywriter Junior, Imago Ogilvy), Ana Burazer (Copywriter, Imago Ogilvy), Iva Bokšić (Strategic Planner, Imago Ogilvy), Ivana Boras (Managing Director, Projektil), Maja Puhovski (Project Executive, Projektil), Ivana Kršić (Project Executive, Projektil), Marta Baljak (Project Assistant, Projektil)
