The finalists for the prestigious Woman.Comm of the Year 2024 award have finally been revealed.
In the Employer Branding Star category, two remarkable women stand out: Ilarija Bašić and Mersiha Mima Mehić. At the grand ceremony on December 6th, held at Sarajevo City Hall, one of them will take home this prestigious award in recognition of their exceptional leadership in campaigns that not only enhanced companies’ visibility as employers but also strengthened employee communication, fostering a healthy and supportive workplace atmosphere.
In the coming days, we will unveil the finalists from other categories who have pushed the boundaries in the world of communications and inspired everyone around them.
About the Employer Branding Star Finalists
Ilarija Bašić is a communication consultant with extensive experience in employer branding, public relations, and advocacy. In her recent doctoral dissertation, she developed a pioneering approach to employer branding in Bosnia and Herzegovina, emphasizing the connection with socially responsible business practices and the presence of organizations on social media. As a consultant, she supports organizations in developing and implementing employer branding strategies to strengthen employee trust and engagement. Currently, she serves as a communication advisor on the EU4Justice project, leading initiatives to align Bosnia and Herzegovina’s judicial system with European standards.
Mersiha Mima Mehić is an entrepreneur and executive director with over 20 years of experience in human resource management and talent development strategies for leading companies. As a motivational speaker and mentor, she is recognized for her visionary approach, which fosters the development of exceptional talent and business innovation. In 2023, Forbes BiH named her among the top female business leaders in Bosnia and Herzegovina, and her advocacy for women’s empowerment earned her the Super Woman recognition at the Contemporary Women Festival. Mima is also a TEDx speaker, specializing in entrepreneurship, leadership, and labor market topics.
Join numerous guests on December 6th at Sarajevo City Hall and be part of this celebration of success, innovation, and the inspirational achievements of these extraordinary women. The evening promises to be filled with inspiration, unity, and a celebration of the power of communication.
New Member of the Woman.Comm Club: Merima Mahmutović – Senior Manager | PwC Strategy, Transformation & Technology | SEE
Merima was born and raised in Sarajevo, where she completed her Master’s studies in Banking and Insurance. She is currently finalizing her second Master’s thesis in Management Information Systems, focusing her research on the development of digital transformation in banks during the COVID-19 pandemic.
Merima has over a decade of work experience in leading European banking groups. She has worked in corporate banking sales, led product development for entrepreneurs, managed procurement and operational support departments, and served as Director of Banking Support, where she was responsible for significant transformation projects.
After 12 years in banking, Merima transitioned to the IT industry, joining Comtrade System Integration, where she was responsible for business development for clients in the financial sector. Two years ago, she joined PwC as a Senior Manager for strategic, transformational, and technological consulting for clients in the financial sector across Southeast Europe.
Beyond her professional work, Merima actively volunteers, currently serving as Executive Director of the European Women Payments Network (EWPN), a major international association based in Amsterdam. This organization brings together tens of thousands of active members across Europe and beyond, focusing on modernizing and digitizing payment services. Through the EWPN network, Merima advocates for greater visibility of Bosnia and Herzegovina in highly technologically advanced countries. Together with her regional volunteer team, she develops educational programs to empower women and youth in digital literacy and financial inclusion. She is dedicated to promoting diversity in all business segments.
Merima is a speaker at numerous local, regional, and international conferences.
Personal Life: Merima is married and a mother to one daughter. She enjoys traveling, hiking, and skiing.
