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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

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  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

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    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

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    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

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    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

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    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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Home News

Filming of the third installment of Konzum’s new campaign in Bosnia has started

We hang out with the star of the new campaign, Jasna Diklić, and famous director Elmir Jukić

10/07/2018
in News
3 min read
Filming of the third installment of Konzum’s new campaign in Bosnia has started 20

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

Last Friday one of the Konzum Maxi stores in Sarajevo was bustling with activity – but not just from shoppers. Namely, the store was the set for filming the third installment of the new Konzum campaign in Bosnia and Herzegovina, “Good day, every day”, and thanks to the cordial invitation of Konzum, and the Sarajevo agency Communis, we had the opportunity to join the set crew and see the first shots being made.

The first thing we noticed on arrival were the lighting installations along the shelves of the supermarket, and the somewhat confused shoppers at the entrance. But the Konzum staff was there to reassure them that all is right, and that customer always comes first. Encouraged after those conversations, shoppers came in, knowing that neither they will hinder the shooting, nor the shooting will hinder their shopping.

As we walked through the supermarket and watched the staff busily preparing the set, we hear kids excitedly whispering: “Mom, mom, maybe we’ll be on TV!” Most responsible for the pleasant atmosphere on the set was our famous film and theater actress Jasna Diklić, whose contagious energy spread to all who were present on the set, while director Elmir Jukić meticulously checked if every single detail is ready for recording.

In all this fuss, we managed to steal a minute of their time, and find out more about this project. Elmir says he enjoys working on the “Good day, every day” campaign with Jasna and the rest of the crew, adding: “This is a unique opportunity to have a team with which you have a long-lasting cooperation. This is actually the third installment of the campaign, which means we’ve been working together for almost the whole calendar year.”

As one of the pillars for the success of the range of ads that have been created under this project, Elmir singles out collaboration and mutual trust, which have left a lot of room for creativity. And the key element in this creativity is Jasna. “Jasna is an extraordinary actress with great experience, but at the same time there is also a playfulness to her, that is typical for an actor who is just beginning in this business – someone young, curious …” Jukić explained, adding that Jasna gives the best blend of these two extremes, which makes her recognizable and loved.

Already in the first interaction with Jasna, it was clear what Elmir meant. The energy of today’s most famous “neighbor” of all citizens of Bosnia and Herzegovina is truly addictive, and her friendly greeting simply pulls you in. However, despite her rich experience and enviable career, even for Jasna there’s a “first time” in this project.

This is the first time that she is a face and ambassador of a company. “For the first time, I’m doing one of these campaigns where I’m the ambassador of the company, and in that sense it was very interesting,” Jasna said. As each project has its own specifics, and each one is unique in its own way, we were interested what Jasna will remember about this project: “What will remain in a beautiful memory is this work with different acting tools. My curiosity is enormous, and I want to try out all that an actor can do, all that is in the job description of an actor, and ads are part of it. This new dimension of acting and creativity is something extremely precious to me,” Jasna explained.

 

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After this short talk, we hear the famous “places everyone” and the team sprung to action. We won’t reveal what the first shots of the campaign will look like. We’ll leave that for some of the next articles. You will soon have the opportunity to read more about the project, as well as the interviews with its key people on our portal. Until then, we also want to wish “Good day, every day” to Konzum, Communis, and all our readers.

Tags: CommunisElmir JukićJasna DiklićKonzum
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