Komunikacijski laboratorij continues to expand its senior team with the appointment of Filip Dobrović, who joins the agency after eight years of experience in public relations and strategic communications.
His arrival also reflects how the value of agency professionals today is increasingly measured by their ability to work across different industries and communication models. From corporate communications to digital campaigns and market positioning, the boundaries between disciplines are becoming less visible – and this is exactly the kind of experience Dobrović brings to his new role as Senior Communication Consultant.
He began his career at Komunikacijski ured Colić, Laco i partneri, where he spent more than five years working on corporate communication projects before moving to 404, where he further expanded his expertise in digital and market communications.
Throughout his career so far, he has collaborated with clients from the telecommunications, technology, retail, tourism, logistics, F&B, and financial sectors, building experience across projects of varying scale and communication needs.
For agencies operating in a market shaped by constant shifts in communication channels and rising client expectations, profiles like this are becoming an increasingly important part of team development – especially at a time when communications are expected to deliver far more than visibility alone.
“Joining the team at Komunikacijski laboratorij represents a logical next step in my professional development. I’m looking forward to working on new clients and projects that bring numerous opportunities and challenges within the dynamic market communications environment this agency is recognized for,” said Filip Dobrović.
His appointment was also commented on by the agency’s owner and director, Manuela Šola, who emphasized that Dobrović’s experience naturally aligns with the agency’s further growth and the needs of clients across different industries.
“We are extremely pleased to have Filip join us. His experience working with clients from such diverse and demanding sectors fits perfectly with our agency’s growth vision. I believe Filip’s expertise and fresh perspective will bring new energy to the team and ensure an even higher quality service for our partners,” said Manuela Šola.
